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Google has added just one more important feature to the mobile search results that can have significant implications for local businesses. Google will now deliver results on iPhones and Android devices that look at the user's location.

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Now, instead of getting results based solely on universal search rank, the best ranked local pages are going to be suggested by Search engine. This makes it more important than previously for small businesses that cater to local customers to begin interacting online.



With Google's search suggestion filter available, local web pages and blog articles will be optimized for searches from phones that are in the area. This decreases the competition for individual keywords, making it simpler and faster to implement search engine marketing for local businesses.

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Granted, the feature will only affect a small percentage of searches, due to its restriction to cellular phones using two distinct systems. But if the feature proves to be beneficial to users and streamlines search (always among Google's priorities), I'd personally not be surprised to see the feature expanded to desktop search as well.



Small business marketing plans should account for this new change by adding the city and region of the business to all targeted keywords. It seems Google will use the place information to sort recent results for local searches, so marketers should test out the new format, in case it is broadened to more total searches.



Location aware applications will even continue to rise in importance, so these changes are pertinent for other beneficial marketing users as well as Google ranking.

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